250 HIROFUMI - loop


Genes Of Betrayal by Hirofumi

We struck gold when we stumbled upon a talent like Hirofumi Ito. Born and raised in Japan, since he was a child he has loved drawing more than exercise. He loved to scribble on back of boring school test papers with his black ballpoint pen and by simply starting drawing, practicing, strengthening his technique, he became a self-taught artist. Since 2016 Hirofumi has been sharing his creations on Instagram where he recreates his fantasy worlds derived from a traditional Japanese culture. Monsters, girls, molluscs, mushrooms as well as all possible ridiculous, absurd and attractive things that the artist imagined as a child become the protagonists of his personal work. He expects his ideas to become the means to connect with people living in remote places.


We are made to betray and to be betrayed. Betrayal is strongly imprinted in our genes. So we will continue to betray and be betrayed. We must betray before we are betrayed. To keep this loop going. We have to watch our backs carefully.

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